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Open Trackback Alliance (OTA) and TTLB

By now a few of you will have heard that TTLB will be changing its ranking system to not count open trackback links as part of the ranking system. Thanks Don for e-mailing NZ Bear.

I thought I'd chime in with my opinion on the subject as well as mention how this relates to OTA.

To understand motivations, personally, this will not effect The Crazy Rants of Samantha Burns that much either way. She was up in the top 250 before OTA, and she was not aggressive in linking other people's article like crazy aside from doing a once a week posting on OTA (and providing an occasional list of others doing OTA that day). In other words, her ranking wasn't dependent on open trackbacks.

The same cannot be said for others. I'm uncertain if NZ Bear will simply prevent future links from counting or purge the database further. Additionally, I'm uncertain if he will only block what his filters sees as open trackbacks or if he will block any links that are no longer part of the main page. Undoubtedly this will affect some people more than others depending on what he will do.

The question is what does the ranking mean? Is the ranking truly an indication of what is the most popular blog? How does one define what is the most popular blog anyway?

In the strictest sense, the ecosystem ranking is a measurement of links between blogs. The more links you have coming into your site, the higher you are on the TTLB. Is this a good indication of popularity? Perhaps, except that blogrolls are counted, and trackbacks are counted and anyone "link whoring" will rise faster.

Is this a true measurement of popularity? Not really. For some it reflects their standing because they get tons of links all the time as they are popular blogs. For others, it measures how well they can play the game.

If the ecosystem is just a game and not a true measurement (especially when those participating can effect the measurement), then what makes one popular? Conventional wisdom dictates that your popularity is based on the number of unique visitors you get to your site.

So by that logic the person with the most traffic is the most popular blog, correct? Wrong. Again this measurement is flawed. The quality of the traffic matters. Some blogs get 98% of their traffic from search engine hits. A visitor comes in looking for "sexy wild crazy gals" and they get Samantha. No offense Sam, but they aren't looking for you. They go as quickly as they came. Some blogs have an average reader time of a few seconds; others have an average readership of minutes as they write captive articles. Some blogs have a loyal following where readers will come back 10 times a day. Whose traffic is more valuable?

You can’t dismiss the gathering factor. Some blogs are popular because they are deemed popular. Their name is known, they get tons of linkage because it’s a gathering place for other bloggers and readers. Some blogs aren’t even blogs at all, they are mostly message boards or search engines.

If you are pond scum or you are an immortal in the TTLB should you care? Mostly no, you should not care. Why I say mostly is because it’s no secret that the more popular you are the more traffic you will get because you are popular.

The reality is that you should care more about the content of your blog. By reports, millions of blogs worldwide exist. The number of active probably is far-far lower, but substantial nonetheless. To get noticed, you have to stand out, have a unique demographic angle, and you have to get noticed by others.

When you are a nobody (and Sam was a blogsphere nobody just a few months ago and still is relative to the big guys), you have to somehow attract readers. You can do so by grabbing links from the big guys via comments or trackbacks. You can do so by writing clever article after article in the hopes someone chances upon it from Technorati and links to your amazing post. It happens, but it’s a long ride. Being a blog nobody is a tough position, especially if you despise sucking up to big bloggers just to trickle some of their traffic.

That’s what OTA is all about – getting noticed primarily and raising your ranking that way. Truthfully, by the TTLB counting these links directly, blog scores have artificially inflated linkage counts. OTA is just yet another way to get noticed. Sam wanted to share the link love, the readership, and that’s why OTA was born. Of course it has self interest, too, since it helps her get noticed as well. We all know about each other from some link somewhere.

So if anyone was just on OTA for the sake of artificially raising their TTLB score and you don’t want to be part of it anymore. I’m okay with that. If nobody wants to continue with it then I’m okay with that too. As long as there is some interest, Sam will continue OTA regardless if TTLB counts the links or not, as I personally believe that it will indirectly count as people get their name out there.

After all, a prize that is easy to obtain has a hollow victory.

Other opinions:
third world country
Stop the ACLU
Alabama Improper
Soldiers' Angel

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Comments

Good on you Champion.

Couldn't have said it better myself.

I liked the Open Trackback Alliance for the exposure, I like the Life Liberty and Property Internet Community for the same reason.

That being the case I have reserved myself to One Community and One Trackback Alliance and I will continue with those two.

Sam's OTA to a certain extent for those of use who have been in the Samantha Burn's crowd of blogs from the beginning was just a more formal manner of what we were already doing infomrally, reading each others blogs and linking to each other.

Ironically, a form of 'Open Trackbacks' happens all the time amongst the bigger bloggers, who link frequently to each other expressly BECAUSE they all have a good deal of traffic. Say you are Hugh Hewlett, mentioning Item X. Item X is also discussed on Malkin, Instapundit, and Samantha Burns. Chances are you are "linking at your level".

That said, it's Bear's system, and he figures the declassé bloggers are gaming it. That's his call, far as I'm concerned, and hey, life is not fair. I still believe in consistently good bloggers, with good posts and relationships, succeeding. The standard for this are a few blogs like Dustbury. He never does Carnivals and the like (by the way, do Carnivals still count with Bear? becauae that's a workaround). Yet he manages to get nearly 1,000 hits/day, pretty fair traffic by most standards. Over the long haul, good steady blogging, like steady sensible investments, do pay off.

Or, just write posts about Lapsnorkling. Then promote them shamelessly.

When I heard about the OTA, I asked myself, "When will NZ Bear find out and get pissed?" Yes, it's obviously gaming the system, but as Mr. Big pointed out, it's already a game. The problem is that until now, nobody actually TREATED it like a game.

Is that wrong? NZ Bear must have thought so. I suppose it all stops being fun when we start turning it into a business.

...or hollow...

Nicely said, Samantha. It seems to me, given the discontinuity between the admonition not to take this, or ourselves, too seriously and the decision to stop this new form of shameless self-promotion (which also happens to direct people to new blogs they might like reading but otherwise wouldn't find) before someone actually notices...NZ bear is running many risks...including being named the Thanksgiving Yak of the Week...

I'm gonna keep playing cos I've found some terrific blogs this way and met some great folks.

TTLB is just a game, and it's not the only game in town. Playing is only PART of why I blog though. And playing linkfests is only one of the games I like to play. Carnivals: great way to meet new bloggers.

Another game? I do dearches for blogs on topics that interest me—I found two of my fav blogs by searching for coffee bloggers, fer heaven's sake (Both in my blogroll and both linked to regularly by me, because I LIKE not only their content but I like THEM as people.

Do some of these folks become return visitors to TWC and do others visit my blog cos they know me? Well, sure. But that's only cool if it results in connections being made between people, ideas being cross-fertilized, etc.

One of my best comment contributors--regular reader, sharp guy--is someone I've "known" on an email list for years.

Regular, return readers.

And yeh, I don't give a damn about stupid folks who pop in, make a snide comment and never come back. I don't even care if someone's run off my blog cos their crappy Internet Exploder browser doesn't read CSS properly.

I. Just. Don't. Care.

When and or if it stops being fun, a way to "silence the voices in my head" or reach just one person with an "Aha!" momment, well, then I'll move on to something else.

it's just a blog, for heaven's sake!

I like open trackbacks because it's a good way to find new blogs that you may eventually end up blogrolling. I don't link then for "gaming" the system. I do it for GAINING readers. Too many are gaming though. But I know which open trackbacks bring traffic, and which don't. Generally I won't link the ones that don't.About 30% of my blogroll are sites that I originally started reading by them placing an open trackback at Mudville. I base my strategies upon my own personal habits. I assume that if I place a trackback and then follow 2 more then someone else will do the same. If I'm just gaming, then it's pretty pointless if that's what everyone else is doing too.

Did I make any sense? It's late. I'm rambling.

Well said, Sam. Thanks for getting OTA organized, I'll still be doing it for the foreseeable future. OTB parties help me to see what's going on out there, I have no time to search around otherwise. And indeed, hopefully folks will be more likely to read my stuff and that of my co-writers.

So in that way, they are self-serving... if you want to be cynical about it. But I don't want to be toooo cynical, it's Thanksgiving. ;-)

Happy Thanksgiving!

I'm all the time taking TTLB off of my site. And putting it back on, and taking it back off. LOL The next time it starts to slow my page loading, off it will come again. The Truth Too Slow as I like to call it then.

Open Trackbacks are good exposure to what other people are writing about and TTLB can see it however they like it. I'm not going anywhere and am glad to be a part of the OTA.

Diane said, "I'm all the time taking TTLB off of my site. And putting it back on, and taking it back off. LOL The next time it starts to slow my page loading, off it will come again. The Truth Too Slow as I like to call it then."

At least I know its not just me. LOL

Trackbacks

» TTLB, Open TrackBacks, and Social Network Analysis from The Business of America is Business
Effective immediately, The Truth Laid Bear will no longer included trackbacks from Open Track Back parties in the TTLB Ecosystem rankings. I posted my thoughts on the matter in the comments section of his post on this matter. I have... [Read More]

» TTLB, Open TrackBacks, and Social Network Analysis from The Business of America is Business
Effective immediately, The Truth Laid Bear will no longer included trackbacks from Open Track Back parties in the TTLB Ecosystem rankings. I posted my thoughts on the matter in the comments section of his post on this matter. I have... [Read More]

» NZ Bear, TTLB, and TrackBacks from basil's blog
Lots of discussion about NZ Bear’s decision to stop counting TrackBack links in his Ecosystem. This little blog would possibly be affected by that. So what? We ain’t got no business being in the top 100 — much less top 40 — any... [Read More]

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