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An Idea Full Of Hot Air

Selling bottled air is not a new cheesy attempt at profiting off of idiots; it's been done before.

But now, some guy is trying to sell a special kind of air: Olympic air.

A Chinese entrepreneur is suing a Beijing trade bureau for denying him a permit to sell bags of "World Cup air" and for scotching his plans to bottle and sell "2008 Olympic air," a newspaper said on Thursday.

Li Jie, who describes himself as chief executive of the Lunar Embassy to China and once tried to sell land on the moon, sought a permit to sell "World Cup air" for 50 yuan ($6.30) a bag to soccer enthusiasts unable to make the trip to Germany this year.

His idea was that fans could hang the green plastic bag around their necks and breathe in the air while watching World Cup matches on television, local media reported.

But the Chaoyang Industry and Commerce Bureau had rejected his application on the grounds that "special air from special places" was not classified as "an industrial category," the Beijing News said.

And, what's funnier still is that the man's defense in the case is a children's book called Little Fox Sells Air in which a fox sells air in a polluted city and makes a good profit.

Well, seeing as the 2010 Winter Olympics is coming here, I'd better jump on this insane bandwagon and bottle some Whistler air.

I'll be a millionaire, I tells ya.

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Comments

I hope and pray no American entrepreneur tries to sell NASCAR Air. Phew.

Coo-Coo!
Coo-Coo!

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