Krazy KFC Rebranding Strategy
Eat your heart out PETA, KFC isn't going away anytime soon. In fact, quite the opposite as just yesterday, Colonel Sanders got a makeover.
It wasn't much of a makeover, they just added a red apron to the image, and I think the new image is slightly dorky with that apron, but it's enough to make me happy knowing that it's probably killing PETA right about now.
I'm sure they're plotting their next strategy as we speak, trying to incorporate a red apron into their lame protests.
And, it seems KFC is taking things a step further by ensuring they'll be the fast food of choice for alien life forms: KFC Advertises To Extraterrestrials
The KFC Corp. on Tuesday launched a rebranding campaign with an 87,500 square-foot image of Colonel Sanders in the Nevada desert which the company says makes Kentucky Fried Chicken the world's first brand visible from space.They may be "cuckoo for cocoa puffs", but their chicken's great and they p*ss off PETA."If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice," KFC President Gregg Dedrick said in a statement.[more]
What more do we need?
UPDATE: Committees of Correspondence has more on the topic in his article, The Great Brand Space Race. I wonder how McDonald's plans to top that, too.
The Crazy Rants of Samantha Burns






















Comments
To see this from space, they have to set their radiotelescope resolution to "Extra Crispy."
Posted by: CGHill | November 15, 2006 04:22 PM
I also posted about this and KFC joining the Great Wall of China as the only Human artifacts that can be seen from Space leads to another question.
Those Faces on Mars?
Could they be Ads?
Posted by: Dan Kauffman | November 16, 2006 05:38 AM
PS I thought it was clever of them to optomise the chance of extra-terrestrial sighting of their Logo by putting it near Area 51
Posted by: Dan Kauffman | November 16, 2006 05:39 AM
I think KFC should launch a bucket of chicken into orbit as a free sample to our anal-probing mysterious guests from outerspace.
Posted by: MrBig | November 16, 2006 10:20 AM